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We helped Tune.fm break into the music industry with a high-conversion GTM strategy that brought top record labels to the table.
Tune.fm is a blockchain-powered music streaming platform designed to give artists more control and revenue from their work. Cresci Labs led the Go-To-Market and Retention Marketing strategy, focusing specifically on onboarding record labels and their artists. Through a hyper-personalized outreach engine, we secured meetings with major industry players and built a scalable system for future label partnerships, achieving a 60%+ response rate and over 30 booked meetings with music giants.
Tune.fm needed to quickly build credibility in the traditional music industry while positioning itself as a next-gen streaming alternative.
Needed to connect with major record labels and onboard artists in a crowded and skeptical market
Lacked a scalable outreach system to warm leads and drive conversion at the industry level
We engineered an outbound strategy that combined music industry insight with conversion-driven outreach systems.
Developed a tailored GTM plan focused exclusively on high-leverage label partnerships
Built and deployed a multi-touch outreach funnel with personalized messaging for key stakeholders
Created high-trust warm-up sequences that moved cold leads into active conversations
Optimized messaging for positioning Tune.fm as a win-win for labels and their artists
Record Label GTM Strategy: Designed a campaign framework for high-value outreach to top music industry stakeholders
Personalized Outreach Engine: Created messaging flows and email systems with a 60%+ response rate
Meeting Conversion Funnel: Secured 30+ booked meetings with major record labels and executives
Future Pipeline Buildout: Built a scalable, evergreen system for label outreach and partnership expansion
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