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We activated Glendale’s emerging tech scene through events, partnerships, and a community-led ecosystem strategy.
The City of Glendale partnered with Cresci Labs to turn its growing tech ecosystem into a vibrant, connected community. Through a combination of community building, event infrastructure, and partnership development, we helped establish Glendale as a destination for tech innovation. From launching a citywide events channel on Luma to co-producing Glendale Tech Week with over 3,000 attendees, our work focused on turning momentum into a long-term ecosystem complete with newsletters, hosting hubs, and a growing network of participating companies.
Glendale needed a way to centralize its tech momentum and build a community infrastructure that would persist beyond single events.
No centralized platform for organizing or promoting citywide tech events
Needed to grow awareness and engagement among both residents and regional tech leaders
We built a hybrid community model that blended physical activations with digital infrastructure, rooted in partnerships and repeatable systems.
Created and managed a dedicated Glendale Tech events channel via Luma
Co-led planning and marketing for Glendale Tech Week 2024, attracting 3,000+ attendees
Designed a city tech newsletter strategy to retain engagement and announce new opportunities. Native to the event platform.
Facilitated partnerships with local businesses, startups, and regional innovators to host recurring events
Events Infrastructure: Built and managed a centralized Luma channel for all tech-related city events
Signature Event Execution: Supported planning and promotion for Glendale Tech Week, including its major closing ceremony
Email Ecosystem: Launched and scaled a tech newsletter with over 3,200 subscribers
Partnership Activation: Helped develop partnerships with 10+ companies now hosting events across the city
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