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We helped FrostByte launch and scale a secure data app to 130,000+ downloads through ecosystem-led growth and gamified acquisition.
FrostByte is a privacy-first data storage app that enables users to securely store, share, and manage sensitive information, all without relying on third-party services or internet access. Cresci Labs led their Go-To-Market, Brand Building, Retention Marketing, and Ecosystem strategy. Through a combination of educational content, a gamified referral engine, and full-funnel campaign design, we helped FrostByte reach over 130,000 downloads while building a loyal user base driven by community and competition.
FrostByte needed to break into a competitive security market with a product that was both highly technical and hard to explain to mainstream users.
Required a clear brand narrative that made a complex, offline-first product easy to understand and adopt
Needed to build viral acquisition loops and community systems to scale user growth organically
We created a holistic marketing system that merged education, trust-building, and gamification across every channel.
Developed a brand story focused on sovereignty, control, and privacy for both individuals and teams
Launched a gamified referral engine that incentivized user acquisition and engagement
Built a Discord-powered ecosystem with email competitions and content-based onboarding
Deployed targeted YouTube ad campaigns to drive top-of-funnel demand and grow community awareness
Brand Development: Designed brand positioning, voice, and messaging pillars that spoke to digital autonomy and simplicity
Referral Ecosystem: Built a fully gamified invite system tied to exclusive rewards and feature access
Community + Email Strategy: Launched a Discord and newsletter series with ongoing competitions and updates
Paid Media Execution: Ran YouTube ad campaigns that drove 2M+ impressions and seeded user acquisition
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